About Us

Zack Pentecost turns marketplaces into growth engines. Across the last decade he has driven more than $100 million in online sales and steered 40-plus brand launches on digital marketplaces, refining data-first playbooks that work across categories and continents.

That track record is anchored by his time as Global Head of Amazon at ZURU—one of the world’s largest toy and consumer good companies—where he built a multi-continent ecommerce team and led a sweeping shift to digital channels. Today, as founder of Noria, Zack brings the same philosophy to every client: capture insight faster, act on it sooner, and stay ahead of an ever-shifting digital shelf.

Before joining Noria, Robert spent over 15 years leading the design and delivery of innovative technology solutions across business, government, and community sectors. His career has spanned senior roles in technology leadership, where he built and mentored high-performing teams, aligning strategic vision with practical execution.

A passionate advocate for people-centred design, Robert believes the best solutions come from empowered teams doing work they love. His leadership style is defined by a focus on uncovering individual strengths, structuring teams for impact, and bridging the gap between technology, customer success, and organisational strategy.

Outside of work, Robert enjoys time with his growing family, tinkering in the shed on his latest project, or sailing the coast in search of his next adventure.

Saad turns raw marketplace data into rocket fuel for growth. Over the past six years he has optimized millions in Amazon revenue and powered dozens of product launches, honing data-driven playbooks that unlock share-of-voice gains across categories and regions.

His edge was forged in the trenches of performance marketing, where he mastered the art of translating keyword flickers and P&L shifts into boardroom-ready moves. Now at Noria, Saad architects end-to-end roadmaps—forecasting revenue arcs, sculpting keyword hierarchies, and sequencing promos that compound momentum—so every advertising dollar works harder, every creative tweak is defensible, and every brand decision lands on measurable impact.

Rasim turns catalogue chaos into conversion gold. With seven years inside Amazon and other marketplaces, he has rebuilt hundreds of listings across Amazon, Walmart, eBay, Shopify, OTTO and Kaufland, pairing flat-file precision with keyword-rich copy to protect the Buy Box.

At Noria, he speaks Amazon fluently—working directly with Seller Support to push updates through, reinstate ASINs, and keep every listing healthy.

Ella is dedicated to gearing brands for future growth, leveraging her expertise in business ownership, brand strategy, marketing, design and copywriting. Her strategic and creative approach taps into consumer behaviour, creating strong foundations that gives your brand a clear-cut advantage in competitive markets. 

With a fresh perspective, Ella turns every brand touchpoint into a meaningful connection, driving long-term success and customer loyalty.

Himal turns supply chains into silent growth engines. Across eight years—and stints at PwC, BDO, and high-velocity e-commerce brands—he has diagnosed bottlenecks, re-wired processes, and kept inventory flowing for 10-plus online retailers as they multiplied SKUs and fulfillment nodes.

His playbook blends forensic demand forecasting with lean restock models that slash carrying costs while stamping out stock-outs. Whether charting reorder cadences, re-pricing purchase orders, or stress-testing supplier resilience, Himal converts granular data into crystal-clear actions that keep every shelf—and P&L—healthy.

Today at Noria, he brings that precision to each client, spotting supply-chain drift before it shows up in cash flow and turning procurement into a proactive, growth-matching machine.

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Sarah brings a number of years of small-business bookkeeping expertise to Noria, handling reconciliations, payroll, and GST with precision so the team can stay laser-focused on growth.

Olivia manages advises on a number of areas, from onboarding and payroll through to performance oversight and recruiting strategy. Olivia’s background in recruitment and payroll gives her an understanding of the importance of process, which ensures boxes are ticked and tasks are completed.

Stephen has years of experience working with multinational companies. His experience spans in-house and private practice roles, and he has overseen a range of legal areas, including commercial transactions, regulatory compliance, intellectual property, licensing, mergers and acquisitions.