WE HELP AMBITIOUS BRANDS LAUNCH, SCALE AND WIN GLOBALLY
We blend the strategic depth of a business consultant, the precision of an operations team, and the creative and analytical edge of an Amazon ads agency. All under one roof, working as one team.
WHY NORIA EXISTS
During the COVID-19 pandemic, our founder and CEO, Zack Pentecost, returned to New Zealand after building multiple million dollar sales channels on Amazon overseas. He recognised a consistent issue amongst local consumer brands: they all find it too complicated to build an international business. That was the gap Noria was built to close.
The name comes from the noria, an ancient hydro-powered scoop wheel that lifts water through repeated, compounding turns. The same principle drives Amazon growth: small wins, repeated and built on, become momentum. Today, Noria works with founders and leadership teams who treat Amazon as a long-term growth channel. Our base plus commission model means we share the risk and the upside as the wheel turns.
PROVEN BRANDS, NOT YET GLOBAL
You've built something real at home. Strong revenue, loyal customers, a product that works. Amazon overseas is the next logical move, you just need a partner who knows how to get it right from day one.
Brands with an International Strategy, but no Amazon Strategy
You're already in overseas markets through retail or distribution but you don't own your digital shelf or have any feedback with your customer. Amazon puts you back in control of your brand, your pricing, and your market presence.
BRANDS ON AMAZON, BUT UNDER-PERFORMING
You've had a go at Amazon, maybe with another agency, maybe in-house, and it didn't move the needle. That's usually a structure problem, not a product problem. We'll show you what was missing and rebuild from there.
OUR Values
Our values are the compass for everything we do. They guide how we work with each other and our clients, shaping each decision, interaction and service. These values are the standards we hold ourselves to every day.
INNOVATIVE
We stay ahead of the curve, unlocking new ideas and opportunities to help perform the best we can.
AUTHENTIC
We lead with honesty, clarity and integrity, always
AMBITIOUS
We match our clients’ drive to go further, push boundaries, and win globally.
ADAPTABLE
We move with momentumand flex with change.
COLLABORATIVE
When strategy, creativity and people align, great things happen. We bring that energy to every partnership.
APPROACHABLE
We’re the kind of partner who’s always in your corner: welcoming, genuinely supportive and here when you need us.
OUR TEAM
Zack founded Noria after a decade in marketplace growth, including time as Global Head of Amazon at ZURU. He’s driven over $100M in online sales and led 40+ brand launches across categories and continents.
Robert brings 15+ years of technology leadership across business, government and community sectors. He’s built and mentored high-performing teams, aligning strategic vision with practical execution. At Noria he leads how technology supports growth.
Saad has spent six years inside Amazon performance: optimising spend, launching products, and turning marketplace data into clear actions. At Noria he architects ad strategy, forecasts revenue, and makes every dollar of spend work harder
Himal spent eight years in operations and supply chain at PwC, BDO and high-growth ecommerce brands. At Noria he forecasts demand, plans restocks and stops supply chain issues before they show up in cash flow.
With five years of experience in Amazon marketplace operations and e-commerce, Joanne specializes in customer experience, account performance, and operational excellence. She enjoys solving complex challenges and helping brands deliver exceptional customer experiences that support long-term growth.
Claribel has spent 4 years helping brands improve online visibility through SEO copywriting. At Noria, she creates clear, customer-focused messaging that ranks, converts, and supports growth.
Khemie is an Amazon Technical Troubleshooting Specialist with over 5 years of experience resolving complex catalog and Seller Central issues. She specializes in catalog troubleshooting, listing reinstatements, variation management, flat file updates, and compliance resolutions to help brands maintain accurate and high-performing Amazon listings.
Olivia advises Noria on people: onboarding, payroll, performance, and recruitment. Her background in recruitment and payroll means the process side gets the attention it needs, so the team can focus on doing the work.
Stephen advises Noria on commercial, regulatory, and IP matters. With years of in-house and private practice experience, including work with multinational companies, he’s the legal sounding board for everything from contracts to compliance.
We combine deep marketplace know-how with data-led decision making, turning marketplace signals into clear next moves so your growth keeps compounding instead of plateauing.
$100M+ marketplace sales
30+ brands scaled across global marketplaces. We know what works, what doesn't, when and how to move fast.
full service partner
Strategy, operations, creative and performance. All managed together, by one experienced team.
built for growth
Our base + commission model means we share the risk. We're incentivised to build your business, not bill it.
