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In-house sounds appealing until you price it up: a competent Amazon hire costs $80k+ before tools, software, and the learning curve of a channel that changes constantly. Bigger agencies move slowly, apply generic playbooks, and hand you off to junior teams. At Noria, we give you senior in-house expertise, a team that's been doing this for decades across dozens of brands, and a model where we can easily expand scope of work in-market (new items, new structures) as your marketplace business grows and develops. We're not the right fit for everyone, but for ambitious brands who want to move fast and grow globally, we're built exactly for that.

We work primarily with consumer product brands including health and wellness, pet, beauty and personal care, food and beverage, and home goods. What matters more than category is brand quality and commercial ambition. If your product is genuinely good and you're serious about building an international marketplace presence, we want to talk.

Amazon is our core. It's the world's largest product search engine, operating in over 20 countries, and the most proven launchpad for brands going global. But we also work across Chewy, Target and Walmart.com where it makes sense for the brand. We're channel-agnostic in our thinking; we're just Amazon-specialists in our execution, and believe their robust self-service supply chain services are very friendly to new market entrants in particular.

It depends where you're starting from. A brand launching on Amazon for the first time should expect 3 to 6 months to build the foundation and see meaningful traction. A brand that's already live but underperforming can often see structural improvements within 60 to 90 days. We'll be honest with you about the timeline before we start,  and we'll show you what "good" looks like at each stage so you're never guessing.

This is a great question, and is a case of ‘it depends’, based on what Amazon market you’re launching in, your existing brand traffic in-market, your customer acquisition costs and likely rate of repeat purchase once live. New brands launching into Amazon USA can expect to spend US$3,000 to 5,000 a month if looking to grow quickly on Amazon USA, but you can spend as much as or little as you want given it’s a self-service marketplace.