From zero to seven figures, in two years
The build behind a multi-marketplace operation across AU and the US.
Marketplace Performance Management
Operations & Logistics
Amazon US
Amazon AU
Chewy
Petco
A partnership, not a project
Dog Friendly Co is an Australian pet accessories brand. Harnesses, leashes, collars, beds, and toys: made with quality materials and a genuine love for dogs. When Dog Friendly Co partnered with us in March 2024, the brand had no Amazon presence. No listings, no ads and no US footprint.
Within two years, Dog Friendly Co was selling across four marketplaces, running a domestic US fulfilment operation, managing electronic data interchange (EDI) integrations with two major US pet retailers. Amazon AU featured them on their official seller stories page. That kind of recognition doesn't come from good ads alone.
THE MULTI CHANNEL EXPANSION
Mar 2024
Amazon AU launched from scratch
Oct 2024
Amazon US launched
Mid 2024–25
Chewy catalogue preparation
Feb 2026
Petco launched
Walmart
Tested, then turned off
Apr 2026
Best month on record
THE OPERATIONAL BACKBONE
3PL coordination
A domestic US fulfilment operation handles Amazon FBM, Chewy dropship orders, and Petco fulfilment. Daily inventory checks, late shipment rate monitoring, and urgent order escalation, all managed by Noria as the operational link between Dog Friendly Co and their fulfilment partner.
EDI and systems integration
DSCO/DScopify for Chewy order sync. SPS Commerce for Petco. Shopify inventory synced across multiple stores. Getting this right is the difference between a channel that scales and one that creates problems.
Catalogue management
Hundreds of SKUs across four channels, each with their own content requirements, variation structures, image specs, and compliance rules. Managed as a continuous programme, not a one-time project. We also worked together on a strategic overhaul in early 2026 to ensure listings are friendly for new-to-brand marketplace customers.
Joint business planning
Annual JBP process: channel targets, inventory forecasts, growth plans for the year ahead. The relationship is a partnership, not a managed service.
AMAZON RECOGNITION
Amazon AU selected Dog Friendly Co for their official seller stories programme, a feature reserved for brands demonstrating exceptional growth and customer experience on the platform.
THE BOTTOM LINE
Zero Amazon presence in March 2024. Four channels, a domestic US fulfilment operation, and two EDI integrations. That’s not the result of one good decision. It’s the result of two years of consistent work across every part of the business: content, ops, ads, inventory, and strategy. This is what a genuine marketplace partnership looks like.
“Working with Zack and the Noria team has been a great experience over the last two years. They understand e-com and marketplace end to end and truly care about the overall business success. Beyond Amazon and ad management they have been a great partner on the logistics and fulfilment side while launching a wide array of marketplace channels.”
Luka Maric, Co-Founder, Dog Friendly Co.
